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Jun 02, 2013
Press Conference

The Chinese Liquor Industry Summit Forum and Guocang Wine Merchant Company Limited’s Press Conference

 

On June 2nd 2013, Guocang Wine Merchant Company Limited (“Guocang Wine Merchant”), a wholly-owned subsidiary of Guocang Group Limited presented “The Chinese Liquor Industry Summit Forum and Guocang Wine Merchant Company Limited’s Press Conference” in Beijing,  to announce the business plan for the next three years whereby discussing the Chinese liquor anti-counterfeiting technology.

 

During the forum, the Deputy Chief Editor of China Food Safety News Mr. Li Biao, the Vice President of China’s Strategic Development Research Mr. Zhong Guanhua, the Vice President of China National Association for Liquor and Sprits Circulation Mr. Yang Cheng Gang have delivered speeches to other guests. In addition, the Chairman of Guocang Wine Merchant has also published an important speech to all participants.

 

Guocang Wine Merchant demonstrated in the conference the “Traceable Anti-counterfeit Authentication system”, tailored-made for the Company as a highly integrated information service platform, which combines all the advanced technologies such as networking, cloud computing, data management, business collaboration and information technology intelligence analysis. Each of the products will bear a unique anti-counterfeit code, so that products are fully traceable from the factory, logistics, warehousing, distribution, sales outlets to final consumers. Customers can use the Anti-counterfeit monitor system in the stores, mobile phones, handheld devices, internet etc to identify the authenticity of their products and also trace and inquire additional information of the products via these unique electronic security codes.

 

Experts at the summit given a live demonstration of the anti-counterfeit system, pointed out that as opposed to the traditional method of empirical identification of alcohol, the scientific supervision and management of the whole process with the usage of Internet and modern technology are more rigorous, and is more suitable for the current situation of large-scale consumer demand and marketing management.

 

It is noteworthy that, besides the leaders of various ministries, many important persons and elites from the alcohol industry such as Wuliangye, Moutai and Langjiu were present as well, making the total participants to more than 400.